Best Social Media Tips, Hacks, and Tools

How to boost engagement and grow your business

Social media marketing is here to stay. Whether you’re new to the game or are just looking for ways to optimise your campaign, these tips will help you be a social media whiz.

Plan a S.M.A.R.T. campaign

Before you launch your campaign, take a moment to align your campaign objectives with your wider business goals. Your campaign objective(s) should be specific, measurable, attainable, relevant, and time-bound. Developing a time-bound campaign with measurable objectives will help you track your ROI better and help you identify the strategy that works best for your brand. Social media metrics can be broadly categorised into reach (number of unique people who have seen your post) and engagement (number of unique people who have clicked, liked, commented on, shared, or retweet your post).

Use Google Analytics to find out which social media channels drive the most traffic to your site: go to the “Acquisition” tab, click on “All Traffic” and look for “Bounce Rate” button in the “Channels” segment.

Stay up to date with new features

Every social media platform wants to stay relevant and will continuously evolve. Make sure you stay ahead of the pack by taking advantage of native features to promote your brand.

Instagram: One of Instagram’s newest feature is Instagram Stories. It’s similar to Snapchat: you can upload a quick fun photo or video, add a drawing or text, mention people (by typing “@”) and share it with your followers until it expires 24 hours later. Soon users will be able to include links in their story. Unfortunately, this feature is still in its testing phase and is limited to verified accounts. In the meantime, you can use custom hashtags (#) to encourage people to share your brand.

Facebook: Facebook’s insights and advertising tools, like Custom Audiences and Pixel, can help you reach a wider audience. Recently, Facebook emphasised the importance of Video ads by adding new video reporting metrics and enabling brands to include GIFs in their video ads. Look out for the Messenger platform updates which will allow marketers to personally message people (by paying ad fees) on the platform.

Snapchat: Geofilter allows users to add designs or a brand’s logo to their snaps and are a great advertising tool. You can also advertise directly to Snapchat’s curated live stories (accessible to all Snapchat’s community).

Twitter: Like its other competitors listed above, Twitter has a live broadcast feature too. Additionally, Twitter Moments enable users to stitch multiple tweets into slideshow like stories.

Create better visuals

Just like you, social media users have to navigate through a lot of content content daily. Get your audience to engage with your brand by creating appealing and curated visuals. Got no design skills? Fret not. Apps like Canva make it easy for everyone (even design rookies) to create social media ready graphics. You should also add mobile-friendly photo editing apps to your arsenal: VSCO is great for Instagram and has plenty of free filters; Snapseed’s filters are not its strongest suit, but you can selectively retouch parts of your photos; A Colour Story is perfect for instantly brightening your photos and should be your go-to app to get vivid colours. Perfectionists can further control how their Instagram feeds look like by using the SNUG app to preview posts layout before publishing them. Check that your images, photos, and banners meet the guidelines set by each platform; click here to learn more about Facebook’s guidelines.

Incorporate emojis

Strategically used smiley faces and platform-specific emojis can go a long way. According to studies done by Quintly, emojis usage brings 17% higher interaction rates, and this is true across other platforms too!

Don’t be a spammer

Invest appropriate time and resources to research topics and content that would appeal to your target audience. It’s okay to share your content more than once but remember never to share the same message twice. To avoid boring your audience with the same content, create a content calendar and leave enough time before reposting the same content. When you share a blog post a second time, add a twist to your post by pulling quotes from the blog post itself or ask your audience for comments.

If you’ve got no time to spare, make use of user-generated content and influencers. Encourage your customers to post pictures of your products on social media and feature their posts on your account. You can also collaborate with influencers by hosting Instagram and Snapchat takeovers. The right influencers (including your customers) can help your brand be more credible and reach more people. Need help finding bloggers? Apps like Discoverly can help you connect with influencers or bloggers within your own network.

Use social media management tools

Managing multiple social media channels is no easy task and can be time-consuming. Social media management tools can make your life a lot easier as they can help you schedule posts in advance, track conversations, and measure your campaign results. Hootsuite is the most comprehensive social media manager (covers YouTube, Facebook, Google+, Linkedin, Instagram) and can help you monitor your feeds, so you don’t miss out on complaints, while Buffer (covers Facebook, Linkedin, Twitter) has better staggering and scheduling flexibility. Instagram doesn’t allow scheduled posts, but we like Iconosquare for tracking analytics and engagement rate.