How Your Business Can Benefit From A Product Launch

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Whether you have a brick and mortar business or you’re an e-retailer, introducing a new product or service is vital for the growth and profitability of your business. One way to achieve this is by hosting a product launch. The way to do it requires careful planning and organizing to promote your new product so the introduction phase of your product life cycle can result in higher sales.

Throwing a product launch is an exciting event that helps your business draw maximum attention to your product line and attract new customers. While it is an investment that can also help to improve your business’ visibility, you don’t have to break the bank either to host it at an expensive venue. Finding the cheapest self storages in Singapore can be a great cost-effective alternative that offers something a little different than the typical cookie-cutter events.

Find out how your business can benefit from this throwing a product launch party.

Draw attention to your company and products

A product launch is always aimed at drawing attention to your company and products. Product launch events should be an experience that provides entertainment and activities for your target audience and attendees. Instead of traditional commercial spaces, hosting one at a self storage in Singapore offers a unique setting that will get people excited and talking about what you have in store. Such spaces allow flexibility for you to plan your event so you can achieve the desired outcome and leave a memorable impression.

At the same time, your product launch efforts through press releases and marketing materials should help to gain attention and interest in your latest product offering while attracting plenty of new customers.

Positive interaction

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During a product launch, this is the opportunity for people to try out or test the product. Invite key influencers who appeal to your market and people in your target audience to get to know your product up-close. Through first-hand experience with the product, this can help them to overcome scepticism, and you can win product acceptance.

This does not just show and spread great confidence in the performance of your product, but it makes great conversations and paves the way for organic interactions. People will talk to their friends by word of mouth or on the social platforms about your products or company, building trust and giving you invaluable feedback.

In addition, when people attend product launches, they are able to establish a personal connection to your brand and develop a lasting impression. More than just a location that provides storage room rental, self-storages and small warehouses can be transformed into an exciting space that gets people hyped to try your new offerings. Exercise your creative juices and explore distinctive themes and décor to complement your new product, such as a colourful backdrop where people can take selfies and photos to post in their social media.

Increase revenues

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Product launch events don’t just draw more attention; they also positively affect the bottom line. A well organized and executed event creates a conspicuous stream of additional sales.

When you built hype for your new products, this will have consumers anticipating the launch so you can expect sales immediately on release day. There’s always a surge in demand during and immediately after the event so your products will be buzzing with retail activity.


Getting noticed and driving up the interest in your new product are some of the key benefits to a successful product launch. Opening up to the public while offering entertainment, refreshments and information about what you are offering is a great way to draw in new customers and people of influence to spread more awareness on what you’ve been working on.

Transform the unique venue of storage facilities into an exciting event space that will wow your attendees. Work+Store is one of the cheapest self-storages in Singapore that offers event space rental, ranging from 50 to 18,000 sqft. Our spaces provide a chic, industrial setting and lend a certain aesthetic that makes it unique for you to host your events. Rental rates start from $50 to $3,697 per day, which is inclusive of basic fit-outs such as water supply, electricity, air conditioning, parking facilities, loading bay and 24-hour accessibility. Having these amenities will provide you with the necessary support and convenience to run your event smoothly. Whether it’s a product launch or a small baby shower venue, you will also enjoy the flexibility to host any games and activities for your attendees and provide a memorable experience for them. Under our parent company, LHN Group, there are bigger unit rentals for office and warehouse in commercial and industrial spaces across 38 properties in Singapore.

If you wish to find out more about Work+Store and our other storage options, feel free to contact us at +65 6578 9966 or WhatsApp us at (65) 8345 9966. Alternatively, you can email us at for more information!